A sustainable and just water future can be achieved. It requires transforming the economics and restructuring the governance of water. We must take actions that are bolder, more integrated, across sectors and more networked at national, regional and global levels.

To generate buzz around the launch of the Global Commission on the Economics of Water’s landmark report “Turning the Tide: A Call to Collective Action” and enhance the online reading experience of the report, our team created a teaser and trailer video.

Interviews with the Commission’s eminent co-chairs were cut together to shape a narrative that brings forward the key messages of the report in the trailer. The trailer is featured on the report interactive website to enhance the reading experience and was effective on social media in hooking and driving readers to the site.

A week before the launch of the report, the snappy 40-second teaser was launched on social media to start building anticipation.

The trailer has achieved over 290,000 views on Twitter alone.