Pumpkin and its relatives, a plant family known as cucurbits, are threatened by climate change, plus declining interest from farmers and the loss of genetic diversity. We worked with the Crop Trust to take advantage of Halloween – a time of year when pumpkins feature heavily in news and conversation – to draw attention to the importance of cucurbits, the threats they face and the launch of the Crop Trust’s strategy to conserve them for future generations.

We wrote and designed a playful yet informative infographic that taps into pop culture. We created custom illustrations highlighting the value of cucurbits to communities around the world, the nutritional value they offer, and the actions being taking by CropTrust to conserve the plant family.

We opted for a design that lightly referenced Halloween, ensuring that the infographic would have longevity and be appropriate for global audiences who may have little connection to the holiday.