The World Health Organization (WHO) approached us to amplify the launch of their landmark report: Health for All: Transforming Economies to Deliver What Matters. The goal was to generate buzz around the report’s release at the 76th World Health Assembly, engaging global audiences and driving interest in both the report and the launch event.

We developed a series of social media graphics, GIFs, and a messaging toolkit to be shared in the lead-up to, during and post event. These assets were designed to promote the key themes of the report and the launch event at the Assembly. Working within the WHO Council on the Economics of Health for All’s brand guidelines, we ensured the visuals aligned with the Council’s aesthetic and messaging.

To streamline distribution, we made the social toolkit available online via a Trello board, giving WHO’s partners easy access to digital assets and messaging.

The WHO Council on the Economics of Health for All was established by Dr Tedros Adhanom Ghebreyesus to provide new economic thinking – reassessing how health and wellbeing are valued, produced and distributed across the economy.