American Heart Association
Video
The Periodic Table of Food Initiative (PTFI) approached us to create a series of 5-minute case study documentary videos to be integrated into Food EDU, their open-access educational platform. PTFI is a global effort to provide data-driven solutions to transform food systems for improved human and planetary health.
This case study focused on the 1000 Farms Initiative in rural Montana, in the northwest United States. The initiative demonstrates a collaborative, community-centred approach to generating scientific data that supports the transition towards regenerative agriculture. The goal was to highlight how these efforts are developing an evidence base that connects the health of the soil and ecosystem to the quality and nutritional density of the foods produced.
We were tasked with creating a video that captures this pioneering work, while emphasising the critical importance of valuing and honouring the knowledge and needs of the farmers involved. The challenge was to present this scientific approach in a way that was both educational and engaging for a global audience, while also creating a personal connection to the people leading the work.
Our team developed interview questions and produced a storyboard to ensure a seamless video production process. We then travelled to Montana and spent several days filming interviews and b-roll footage on location.
The video not only focused on the scientific aspects of the work but also brought out the personalities of the farmers and scientists involved. By capturing their passion, dedication, and unique perspectives, the video creates a human connection that elevates the story beyond the data. The farmers’ deep commitment to regenerative agriculture and the scientists’ enthusiasm for bridging local knowledge with research is conveyed through candid interviews and personal storytelling. This approach helped emphasise the personal stakes and emotional drive behind the science.
The case study video has been integrated into Food EDU, making it an accessible educational resource for learners worldwide. It offers a unique and energising vision for conducting science that prioritises community collaboration and the long-term health of agricultural systems. Through compelling personal stories and scientific insights, the video highlights the potential for data-driven solutions to benefit both human and environmental health through regenerative farming practices.
The Periodic Table of Food Initiative is managed by the American Heart Association and the Alliance of Bioversity and CIAT.
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