Crop diversity is fundamental to life on Earth, underpinning almost everything we eat and drink. Yet, this vital resource is rapidly disappearing.

To address this, Crop Trust and its partners developed 10 new global crop conservation strategies.

As part of the launch plan for the strategies, we designed a comprehensive social media toolkit featuring custom illustrations and social cards. By blending vibrant design with evidence-based messaging, we created a compelling narrative that reflects the strategies, emphasising the urgent need to secure the long-term conservation and use of these essential crops.

The campaign highlights how this effort is crucial for achieving sustainable agriculture and ensuring global food and nutrition security.

Our messaging, aimed at institutions and policymakers, provides clear, actionable steps to safeguard these important crops and their genetic relatives in a cost-effective and sustainable manner for future generations.