CGIAR
Web
Design
Social
Strategy
We partnered with CGIAR to design and build the Annual Report 2022 website, which centres on the theme of climate change. The report highlights how CGIAR is addressing the urgent challenges created by growing global insecurities, including those driven by climate change. The goal was to visually reflect CGIAR’s successes while showcasing a fresh phase in the organization’s work. CGIAR wanted a modern design that stood out from previous reports and embodied their forward-looking approach.
Our team developed a dynamic, interactive, single-page website featuring multimedia content, including videos and embedded social media posts. We created a level of sub-pages for longer-form content, such as success stories, allowing users to dive deeper into CGIAR’s achievements in 2022.
In addition to the website, we developed a comprehensive launch package to promote the report. This included a social media outreach plan leveraging CGIAR’s and their partners’ channels. We created graphics and videos that reflected the design of the report website, ensuring consistent branding and visual appeal. Our communication specialists wrote social media messages to capture attention and drive audiences to explore the report, increasing readership.
The launch toolkit was packaged with the outreach plan including key performance indicators to measure the campaign’s success.
The result is a modern, visually appealing site that invites visitors to explore how CGIAR is addressing the urgent challenges created by the growing insecurities we face today, including those driven by climate change, and a successful social media campaign designed to amplify engagement and drive traffic to the report.
Interested in working together?
Send us a message below or to hello@cultivatecomms.com
